Part 1 of 5
preventing insurance marketing sales failure series
BONUS
FACT Only 50% of
agent recruiters treat agent recruiting as a full time sole
occupation. The others find agent recruiting to be harder than
initially fought, plus lower than excepted
income has to dealt with. The logical choice is to merge
in personal sales products.
1. It is far too easy to find a
multi-level contract where you can earn overrides on brokers you
recruit to sell the carriers products. Some extremely well
established insurance marketing organizations provide almost all
brokers to start out with a MGA, Managing General Agent
contract. The Managing General Agent wins with higher personal
commissions, his producers win with decent policy payments, and
of course the insurance marketing organization signs up more
independent agents and receives higher sales volume.
This creates a recruiting problem for the other sales agent
recruiters. They now have a new generation of casual brokers
with higher level contracts, often trying to break into the
marketing ranks.
2. The insurance marketer has not given an
exclusive territory with the soles right to market the insurance
company’s product or entre product line. As the insurer
frequently leaves their home office in the mix for contracting a
mess is created. The newest issue of a major insurance publisher
may contain 3 different firms t successful full-time marketers.
As a result of poor training or knowledge, with the next 3 years
a total of 47% of today’s insurance marketers with be with us 3
years from know.
4.
Nor stay up to date with news affecting recruiting. Currently a
big misconception exists that telemarketing only applies to
Consumers lists. Marketers are anxious to get telephone numbers
to start calling agents, semi-independent agents plus
independent brokers. None of these categories are expect from
the FTC rulings. There call on of 3 styles of agents with a
do-not-call listing and you many be looking at the help wanted
ads, along with a fine up to $11,000. CAUTION All cell phone
numbers are protected, so do not call them.
5. Insurance agent recruiters are suppose to be effective at
contracting good agents. There is not said that they must slave
away at the phone, trying to reach their ideal agent. If you are
going to call lots of agents, hire an outside marketing firm, or
a person you can train for about $10.00 per hour. Ask yourself
how much is worth? Hopefully it is worth more than $10.000 per
hour.
6. They do not understand the advantages and faults of emailing
insurance brokers. First there is not a phone book like
directory of independent insurance agents. Most agents have a
total of 3 different ones, and during the course of 12 months
will drop one, and add an additional ones. Agents do no feeling
like that are just a number, one out of 1,500,000 to be more
exact. When agent email blasting is done, many have some form of
email blocker stopping your message,. Other statistics show
that 2/3 of emails are never read.
The advantage of emailing insurance agents. These should be
agents so already have under contract, or leads of prospective
agents you are following up on. ALWAYS get their email address.
Some agents hesitate up to 7 months before deciding to contract.
Sending a series of monthly emails may easily pay off.
ONCE YOU UNDERSTAND ALL THE REASONS
INSURANCE MARKETING SALES DIRECTORS
FAIL, IT BECOMES EASIER TO STAY OUT OF THE DANGER ZONE.
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your choice of 4 FREE different newsletters. We want to keep you
informed with changes as they occur. In addition we will be
providing free gifts to our subscribers,. No phone or address is
necessary. Right now if you hurry, you can receive a copy
FREE of one of the best books ever
written for sales people, plus by Email get immediate delivery.
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