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What Is Article Directory Advertising? There are many benefits to article writing. Because articles become viral, your message literally travels far and wide, increasing traffic to your website and increasing newsletter signups. Article marketing is also used to make sales and to build credibility. Anyone who wants to establish themselves as an expert in their niche should take advantage of all that article marketing has to offer. Here is how it works. You want to address a problem that the product can help to solve in your article, without mentioning the product. For instance, if you sell life insurance, you can write an article about a certain type of life insurance, and the various benefits it provides the client.. The article should be no more than 900 words, and have a compelling title. At the bottom of your article, you include an author’s resource box. This is basically a block of text, made up of one paragraph that is anywhere from three to four lines long. In this paragraph, you might say something like this: John Big Money is an insurance expert helping hundreds of clients plan for their retirement. Find out more about his office and variety of assistance he provides. A free informative guide is available for the asking. Visit http://www.johnbigmoney.com Once you have written your article, ensured that you have made all of the points that you wanted to make, and checked the article for spelling and grammar mistakes, you are ready to distribute it. Some do it themselves using software that automates the process. You should note, however, that a large number of the best article directories do not allow or approve articles that are auto submitted – and they can tell when this is done. Manual submissions are always best. The article is distributed to the free article directory sources. There are lots of these in existence, and some are better than others. Do not waste your time submitting your article to a directory that does not have a category for it. Most free article directories have a manual approval process, so it may take a week or more before your article appears on their website. Look for directories only in your niche. The closer the category is to your topic, the more readers you will have. Check each directory to see if they currently accept articles. Load those article submission email addresses into wordpad, and each time you write a new article, send it to these publishers, asking them to publish it. Finding a new directory is great, you have less competing articles plus your article is not lost in 5 years of archives, where it might take a reader 30 minutes to find your info. The Internet was designed for the free and fast exchange of information. People wrote articles on a variety of topics, for the purpose of sharing information and educating others. At first, there really weren’t any article directories. Newsletters, (ezines), started long before article directories did. When you wanted to share an article with the Internet community, you posted the article on your website, or in your newsletter. Eventually, people started allowing other ezine publishers to use their articles as well, this was when the author’s resource box was born. Because articles had such an impact in each category, intelligent business people saw the potential for writing and distributing articles in order to promote their businesses. They started writing and distributing articles on a regular basis. Wham, article directory advertising was started. Today some large directory sites charge you a fee for publishing and distributing your articles.
Over time, people
learned that some measure of copywriting skills were needed for
article marketing, for the purpose of writing outstanding,
attention getting headlines, and in order to create an effective
author’s resource box. First you want readers, and then you want
these readers to visit you website.
THIS IS FREE WEBSITE TRAFFIC Just
one article might get you 2,000+ readers and up to 150 free
interested visitors to your website. Writing and distributing articles is turning out to be an effective and cost effective way to market a business, the articles that were written and distributed are of very high quality. Look for free article directory advertising, that manually approves your article. People bookmark these sites and keep coming back to read more. Article marketing is also one of the few marketing methods that have been able to stand the test of time, regardless of changes that have been made to search engines, the way people buy on the Internet or even laws that have changed, such as the spamming laws. In recent years, automated submission software has come into the picture. This worked for a while, greatly speeding up the submission process, but most of the top article directories now block such software, and reject articles that are auto submitted. The people who run the most authoritative article directories don’t allow sales articles. Articles are still usually manually viewed and approved before they are published on these sites. Article theft, where someone takes your article and removes your name, trying to pass it off as their own work, has become a small problem. But for the most part, the article is removed. The article writing that you do today will still be benefiting you ten years from now. When you take the time to write and distribute an article, other people, such as web publishers, bloggers, and ezine publishers, will use your articles on their websites, in their newsletters, and on their blogs. While sending even more free visitors to your web site. It’s getting harder to send email. It’s getting harder to get listed in the search engines. It’s getting harder to use Pay-Per-Click search engines. The rules are constantly changing – and they change so incredibly fast that most marketers can’t keep up with all of it. If you are not already using article marketing for your business, you are missing out on sales and signups that could be garnered from this time tested method of marketing a business online. Anyone who isn’t already marketing their business with articles should get started on it right away. Your article marketing efforts of today will continue to pay off for years to come. You can’t say that about any other type of marketing that exists. For the future of your business, this is an area of marketing that you need to learn – and you need to learn every aspect of it as soon as possible. Web content comes from articles – whether they are articles that were written specifically for that website, or articles that were found in the free article directories. Article marketing is something that is hard to fail at. You become an expert by writing articles.
If you have
already written an article, get maximum use of it. First copy it
to your WORD program. Now change the headline to something
exciting. Add a couple new lines to a new introduction
paragraph. Make sure you choose 3 or so key word phrases and
make sure you use each at least twice. Now take and add in 4 new
lines at the end or beginning of paragraphs. Now you have an
article to submit to another article directory featuring your
subject topic. |
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